Creative Direction: Tim Weldon, Brian MacDonald, Jen Perry
Copywriter: Julio Vázquez
Art Directors: Matt Kiley, Kelsey Knight
Bluetopia was an experiential in-person event designed to showcase the limitless possibilities of WordPress. Visitors could immerse themselves into different types of websites: e-commerce, a blog, and a retail shop. The goal of the event was to spark inspiration and gain social traction, primarily on Instagram. Visitors also had an opportunity to work with Blue Flash experts to build their own dream website.
Bluetopia was already in the works when I was in the process of being hired, but I came into the project at an interesting time. The concept was still evolving, and no assets existed yet. I assisted with creating the wall typography, swag, websites, and the social assets for this event.
Bluetopia made a large impact for the Bluehost brand with:
64,000+ Instagram impressions
88,000+ social interactions
148 million media impressions
